Selected experience from my time as a design leader
CompanyCam
Key Achievements:
Revamped design processes and practices, elevating design quality and operational efficiency; led the redesign of core product workflows that resulted in a marked improvement in NPS
Led the design vision and strategy alignment for both B2B and B2B2C SaaS products, enhancing customer experience and contributing to a 30% increase in user engagement and retention metrics through data-driven, customer-centric design practices
Evangelized and established a research program, including information architecture, heuristic evaluation, structured interviews, surveys, and usability testing
Established and nurtured strong, collaborative partnerships across Product, Engineering, and Marketing teams, driving the successful launch and continuous improvement of key products; recognized for building and mentoring a design team from 8 to 12 members in a high-growth, remote-first environment
A-LIGN
Key Achievements:
Oversaw the design of a successful product, A-SCEND that meets the needs of our target market, generates revenue and positive customer feedback, and exceeds business goals.
Implemented a user-centered design approach, where the design and development of products are based on user needs and feedback. Established a research program that includes customer interviews and usability testing.
Built and managed a high-performing team; added 3 FTE to my small team of 1 FTE and 1 contractor and introduced Content Design as its own discipline; delivered exceptional results, fostered collaboration and innovation, and attracted top talent to the organization.
Took on additional responsibility: Led the Product Management function, in addition to the Design function; established expectations for designers and PMs to work together; saw improved morale from this effort.
Reinforced product-led growth and strategized ways for us to visualize PLG concepts in the app.
Product Design Job Ladders
WP Engine
Key Achievements:
Established and led a cross-functional design research team, resulting in increased efficiency and improved design outcomes.
Created job ladders for the design practice; mentored and developed junior through senior designers, providing guidance and support in their professional growth; promoted several designers to higher levels, including manager.
Created and facilitated training programs to promote continuous learning and development for design teams.
Collaborated with senior leadership to support design thinking as a core component of company strategy
Spearheaded an initiative to improve the accessibility of our application and led a continuous learning group focused on accessibility.